Search results
1 – 10 of 295Alan Toy, David Lau, David Hay and Gehan Gunasekara
This paper aims to uncover the practices of different privacy auditors to reveal the extent of any similarities in such practices. The purpose is to investigate the drivers of…
Abstract
Purpose
This paper aims to uncover the practices of different privacy auditors to reveal the extent of any similarities in such practices. The purpose is to investigate the drivers of practices used by privacy auditors and to identify potential for improvements in the practice of privacy auditing so that privacy audits may better serve stakeholders.
Design/methodology/approach
Six semi-structured interviews with seven privacy auditors and regulators and an analyst across Australia, Canada, New Zealand and the USA are used as the basis for our analysis.
Findings
The study shows that some privacy auditors view privacy as an organizational issue, which means that all staff within an organization should understand the privacy issues that are relevant to the organization and to its customers. Because this practice goes beyond a mere compliance approach to privacy auditing, it indicates that there is a way to avoid the approach of merely applying standards from national data privacy laws which is an approach that has been subject to criticism because it is not applicable to the current situation of global applications and cross-border data. The interview themes demonstrate that privacy audits face significant challenges, such as the lack of a privacy auditing profession and the difficulty of raising the awareness of organizations and individuals regarding information privacy rights and duties.
Originality/value
Privacy auditing is mostly unexplored by academic research and little is known about the drivers behind the practice of privacy auditing. This study is the first to document the views of privacy auditors regarding the practices that they use. It also presents novel results regarding the drivers of the practice of privacy auditing and the interests of the beneficiaries of privacy audits. It builds on research that argues for the existence of best practices for privacy (Toy, 2013; Toy and Hay, 2015) and it extends this argument by providing reasons why privacy auditors may benefit from the use of best practices for privacy.
Details
Keywords
Capital budgeting has been a major topic of the finance literature since Joel Dean's book was published in 1951. Since then, several books and dozens of articles have been…
Abstract
Capital budgeting has been a major topic of the finance literature since Joel Dean's book was published in 1951. Since then, several books and dozens of articles have been published about every aspect of this finance function. So many surveys of capital budgeting techniques used by companies have been administered by researchers that even the surveys have been evaluated.
Alan Rypinski, the marketing maven who made Armor All a household name, is banking he'll do the same for a vastly different product: wafer‐like, cardboard milk caps kids flip…
Abstract
Alan Rypinski, the marketing maven who made Armor All a household name, is banking he'll do the same for a vastly different product: wafer‐like, cardboard milk caps kids flip, slam, collect and, so far, can't seem to get enough of. Through his company, dubbed World POG Federation, Rypinski plans to parlay the 72‐year‐old Hawaiian game of POG into a $500 million business in the next three years to become the third‐largest toy company, behind $2billion‐plus Mattel and Hasbro. Now in its second year, WPF's worldwide sales have jumped to an estimated $175 million from $22 million recorded between April and December 1994.
The purpose of this paper is to understand, from children's perspectives, the commercial marketing strategy of selling breakfast cereals with “insert toys” targeted at children.
Abstract
Purpose
The purpose of this paper is to understand, from children's perspectives, the commercial marketing strategy of selling breakfast cereals with “insert toys” targeted at children.
Design/methodology/approach
The study is based on four focus group interviews conducted with 16 children (8‐9 years of age) concerning 18 different breakfast cereal packages. The theoretical framework integrates childhood sociology, critical discourse analysis and talk‐in‐interaction. This theoretical and methodological combination is used to show how children, in local micro settings of talk, make use of the discourses that are available to them to produce and reproduce social and cultural values about marketing with “insert toys”.
Findings
The present findings suggest that, from children's perspectives, “insert toys” are constituted by cultural and social patterns extending far beyond the “insert toy” itself. For example, the analysis shows that it is not biological age that defines what and how consumption is understood.
Research limitations/implications
The focus group material provides understandings of marketing strategies and consumption practices from children's perspectives. When the children talk about children and adults, hybrid agents of the “child‐adult”, the “adult‐child” and the “childish child” are constructed. These hybrids contradict research that dichotomizes children and adults likewise children's understandings of consumption based on age stages. Accordingly, age is rationalized into an empirically investigated category rather than being used as a preset category set out to explain children's behaviours.
Originality/value
Analysis of the focus group interactions shows that the way the market and marketing as well as children and adults are talked about is crucial to understanding children's and parents' actions as consumers.
Details
Keywords
Stephen J.J. McGuire, Ellen A. Drost, K. Kern Kwong, David Linnevers, Ryan Tash and Oxana Lavrova
A family business founded by Chinese immigrants grew into a $133 million toy and costume maker by exploiting seasonal niche segments in the highly competitive, global toy…
Abstract
A family business founded by Chinese immigrants grew into a $133 million toy and costume maker by exploiting seasonal niche segments in the highly competitive, global toy industry. Sales of traditional toys stagnated when replaced by game consoles and electronic toys. Unable to compete in high tech toys, MegaToys moved instead toward seasonal products. In 2007, brothers Peter and Charlie Woo were about to pitch what they hoped would be $63 million in Easter basket sales to Wal-Mart. If Wal-Mart took the full order, it would come to represent over half of MegaToys' revenue.
The company was faced with the dilemma of how to grow, and at what pace. Charlie Woo knew that MegaToys could continue to grow as long as it was able to satisfy Wal-Mart's demands. Peter Woo wondered if this was the smartest way to grow the business. “Growth is a good thing as long as you don't sell your shirt to get it,” he noted. Should MegaToys continue to increase its sales to Wal-Mart, or would dependence on Wal-Mart eventually threaten the firm's success? Were there other, untapped opportunities for MegaToys that were well aligned with its strengths, resources, and capabilities?
The industry is facing serious shortages of plastics, steel and packing materials. But it is still optimistic
ACCORDING to historical records the earliest known drawings for an aerial machine that can be classified under the heading of helicopter were made in the fifteenth century by the…
Abstract
ACCORDING to historical records the earliest known drawings for an aerial machine that can be classified under the heading of helicopter were made in the fifteenth century by the world renowned Italian scientist and artist Leonardo da Vinci (1452–1519). Probably the Chinese had been making their helicopter toy for some considerable time before da Vinci commenced his experiments. This toy consisted of two feathers, joined together by means of a cork or soft wood boss, to form a crude type of propeller which was pushed up a threaded stick so that upon leaving the stick the propeller rotated at high speed and continued to screw itself up in the air. When the speed of rotation decreased the propeller slowly windmilled down to the ground. A similar toy is still being sold today.
Corporate biographies can be a tough sell because everyone (at least everybody in the company's industry) knows how the stories end. What can be fascinating in the right authors'…
Abstract
Corporate biographies can be a tough sell because everyone (at least everybody in the company's industry) knows how the stories end. What can be fascinating in the right authors' hands however, is how companies got to from point A to point B, Q, or Y.
Richard Gruss, David Goldberg, Nohel Zaman and Alan Abrahams
The widespread adoption of online purchasing has prompted increasing concerns about product safety, and regulators are beginning to hold e-commerce sites accountable for dangerous…
Abstract
Purpose
The widespread adoption of online purchasing has prompted increasing concerns about product safety, and regulators are beginning to hold e-commerce sites accountable for dangerous product defects. For online consumers, understanding the many inherent safety risks among the extensive array of products they browse is a formidable task. The authors attempt to address this problem via a client-side software artifact that warns shoppers about potential product safety hazards at the point of sale.
Design/methodology/approach
In this study, the authors built four candidate designs and assessed their effectiveness by means of a large randomized controlled experiment (n = 466). The authors define effectiveness as significant changes in dependent variables associated with health behaviors and technology adoption.
Findings
The authors find that all of the designs score high on adoption likelihood, that designs incorporating highlighting and scoring are better at increasing safety knowledge and that simpler designs are better at enhancing safety awareness.
Originality/value
These findings will inform the design of safety information dissemination systems and open new areas of safety awareness enhancement research. More generally, the authors introduce a novel method of testing text visualization variations and their impact on behavioral decisions.
Details